一、 Customer Foremost
① With a vision to the growth in the future, provide products and services that can satisfy the needs of customers in quality, pricing, delivery and research and development ability.
② Promote global service according to needs of clients.
③ Create a credible enterprise that is highly trusted by customers through perfect planning and practical implementation of the plans.

二、 Contribution to the society
① Promote continual growth for this company, increase tax payment and increase employment through the innovations in technologies and management
② Pay attention to environmental protection in order to ensure the harmony for the enterprise, the environment and the human race.

三、 Respect to employees
① Allow the employees to grow with the company in order to create an enterprise that gives pride to employees
② Pay attention to the training of employees in order to establish an effective training system in human resources
③ Establish a human resources system and benefit system that are closely related with employees in respect to their work ability, efforts and income.

四、 Return yield to shareholders
① The company continually operates in a healthy manner to win honors for the investors
② Assure returns on investment for the investors